Generative AI (Gen AI) is rapidly gaining popularity as businesses discover its uses in various areas. Our recent survey shows important trends in how Gen AI is being used, the impact it has on businesses, and plans for future investments.

Weekly AI usage nearly doubled in 2024, with significant growth in Marketing and HR. Marketers are using Gen AI to create content, personalize campaigns, and analyze data, while HR departments are using it for resume screening and onboarding new employees. The increase in adoption shows that companies are recognizing the potential of Gen AI to improve efficiency and productivity.

While Gen AI is proving its worth in specific tasks, its ability to transform all parts of a business is still being developed. Companies are mainly using it to automate repetitive tasks and improve existing processes. Our report highlights the need for more innovation and development to fully realize the potential of Gen AI for broad business transformation.

Investments in Gen AI are expected to increase in the coming years, but the rate of growth is likely to slow down as companies focus on more specific applications. Businesses are concentrating on areas where Gen AI can provide measurable value and return on investment. This shift from a broad exploration to a targeted implementation is expected to lead to more sustainable and impactful adoption of Gen AI.

As Gen AI use expands, policies vary widely across industries and company sizes. Smaller enterprises often allow more open usage, while larger organizations tend to impose stricter controls due to greater risks. Popular applications of Gen AI include document creation, data analysis, meeting summarization, and personalized marketing, showing its versatility across functions.